The direction

The XYC-Life proposition is resources, support, coaching and mentoring. A platform that helps connect and develop people.

Our big idea is that the world needs people to understand each other, care for each other and put humanity first for us to thrive together. It doesn't matter which of our client categories you fall into, men, coaches or organisations; the premise is the same, keep it simple, double down on the basics to level up, whether it's life, work or business. Getting back to basics will help you develop a solid foundation to launch yourself into a new way of being, working and showing up in the world.

More about what we do

The right Fit

Specially made for you, your organisation and your purpose, you won’t find any false profundity with us. At our heart we offer practical and philosophical strategies to reach achievable goals towards improvement. We encourage the people and organisations we partner with to keep an open-mind, have a willingness to try new things and above all the courage to be honest. Connecting with all of our humanity is a driving force behind our impetus. Often we see people falling into the sandtraps of going through the motions, cycles of self sabotage and risky behaviours. This is why we don’t subscribe to over complicated, lofty and impractical theory. Ours is an approach steeped in keeping it as human as possible. Our technique and approach is not difficult, it is direct. Our secret is our openness, our transparency.


“Power properly understood is nothing but the ability to achieve purpose… Power at its best is love implementing the demands of justice, and justice at its best is power correcting everything that stands against love.” Martin Luther King

“I’ve found that nothing in life is worthwhile unless you take risks. Every failed experiment is one step closer to success. You’ve got to take risks. You will fail at some point in your life. Accept it. Give everything you’ve got. And when you fall throughout life, fall forward.” Denzel Washington

“Impossible is just a big word thrown around by small men who find it easier to live in the world they've been given than to explore the power they have to change it. Impossible is not a fact. It's an opinion. Impossible is potential. Impossible is temporary.” Muhammad Ali

Bradley Tyack


My intention has always been to use my expertise, gifts and abilities to create and lead a concept that’s much bigger than myself and is absolutely grounded in what I’ve experienced. My hope is that this will manifest itself as a hub where people can share their own insights and help many others create a new way of life – we’re looking at developing an application around a concept we think is very cool and we have a few exciting add on services and functions that are being considered for development as we speak.